How It Works

What happens to a lead after they hit submit.

Six quality checks run in the background without slowing down the person filling out the form, and together they decide whether a submission counts as a real conversion or gets set aside as junk.

1. Someone fills out your form

One script tag drops the form onto your page inside an isolated shadow DOM. Nothing bleeds into your styles, and it won't slow the page down.

2. The filters do their thing

Before anything gets saved, we run the honeypot, captcha, your disqualifier rules, junk keywords, free-email blocking, domain whitelist, and rate limits.

3. The lead gets a score

Identity, intent, source, and risk add up to a 0-100 quality score. It's the same math every time, and it lands in milliseconds. No black box.

4. AI takes a look (if you want)

Turn it on and GPT-4o-mini reads the submission against your ideal customer, then hands back an intent score and a label: high, medium, low, junk, or competitor.

5. The pixel call

Quality decides which pixels fire. Strong leads trigger Facebook CAPI and Google Enhanced Conversions server-side. Junk gets nothing, so your ad algorithm stays clean.

6. It lands in your CRM

The lead ships out filtered, signed, and retried if it fails. Point it at HubSpot, Salesforce, Zoho, Pipedrive, or any HTTP endpoint you like.

Try it on your own leads.

Free for 14 days, no card needed. You can have a form live in about five minutes.