Terms of Service

1. Acceptance of Terms

By accessing or using MoreValid ("the Service", "we", "our", "us") at morevalid.com, you agree to be bound by these Terms of Service. If you do not agree to these terms, you may not use the Service.

These Terms apply to all visitors, users, and others who access or use the Service. We may update these Terms from time to time. Continued use of the Service after any changes constitutes your acceptance of the revised Terms.

2. Description of Service

MoreValid is a lead capture and qualification platform that enables advertisers to embed smart lead forms on their websites. The Service evaluates the quality of submitted leads in real time using rule-based scoring, AI-powered intent analysis, and email verification, and conditionally fires conversion pixels and forwards lead data to connected CRM systems.

The Service is intended for use by businesses and individuals running paid advertising campaigns. It is not a consumer-facing product.

3. Account Registration

To use the Service, you must create an account by providing your name, email address, and a password. You are responsible for maintaining the security of your account credentials and for all activity that occurs under your account.

You must provide accurate and complete registration information. You may not use another person's account without permission. If you suspect unauthorised access to your account, you must notify us immediately at [email protected].

You must be at least 18 years old or the age of majority in your jurisdiction to create an account.

4. Free Trial

New accounts are provided with a 14-day free trial with full access to all features. No payment method is required to start a trial. At the end of the trial period, continued use requires an active paid subscription.

We reserve the right to modify, limit, or discontinue the trial offer at any time without prior notice.

5. Payment and Billing

Paid subscriptions are billed monthly or annually in advance. All payments are processed by Dodo Payments. By subscribing, you authorise Dodo Payments to charge your payment method on a recurring basis at the applicable rate.

Subscription fees are non-refundable except as described in our Refund Policy, which allows a full refund within 7 days of the initial subscription payment. Renewals are not eligible for refunds.

We reserve the right to change pricing at any time. Price changes will be communicated by email at least 14 days in advance and will take effect at your next billing cycle.

6. Acceptable Use

You agree to use the Service only for lawful purposes and in accordance with these Terms. You may not:

• Use the Service to collect data from individuals without their informed consent.
• Deploy forms that violate the laws of any applicable jurisdiction, including data protection and privacy laws (such as GDPR, CCPA, or equivalent).
• Attempt to reverse-engineer, decompile, or otherwise extract the source code of the embedded form script or any other component of the Service.
• Use the Service in a manner that could disable, overburden, or impair our infrastructure.
• Share your account credentials with third parties or resell access to the Service without our written consent.
• Use the Service for illegal data harvesting, phishing, or fraud.

We reserve the right to suspend or terminate accounts that violate these conditions, with or without prior notice.

7. Data and Privacy

Lead data submitted through your MoreValid forms is stored securely on our servers and used to power your dashboard, analytics, and CRM integrations. As the form owner, you are the data controller for your leads' personal information.

You are responsible for ensuring that your use of the Service complies with all applicable privacy laws, including obtaining appropriate consent from your leads. Our Privacy Policy describes how we handle your personal information as a customer of MoreValid.

8. Intellectual Property

The Service, including all software, algorithms, designs, text, and branding, is the exclusive intellectual property of MoreValid. Nothing in these Terms grants you ownership of or a licence to any part of the Service other than the limited right to use it as described herein.

You retain full ownership of all lead data collected through your forms and all content you provide to configure the Service.

9. Service Availability and Modifications

We strive to maintain high availability of the Service but do not guarantee uninterrupted access. The Service may be temporarily unavailable due to maintenance, infrastructure issues, or circumstances beyond our control.

We reserve the right to modify, add, or remove features of the Service at any time. We will endeavour to give reasonable notice of significant changes that affect your use of the Service.

10. Limitation of Liability

To the maximum extent permitted by applicable law, MoreValid shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of profits, data, or business opportunities, arising from your use of or inability to use the Service.

Our total liability to you for any claim arising from these Terms or your use of the Service shall not exceed the total amount you paid to us in the three months preceding the claim.

The Service is provided "as is" without warranties of any kind, express or implied. We do not warrant that the Service will be error-free or that lead scoring and filtering will achieve any specific result for your advertising campaigns.

11. Termination

You may terminate your account at any time from your account settings. Termination stops future billing. Access continues until the end of your current paid period.

We reserve the right to suspend or permanently terminate your account if you breach these Terms, engage in fraudulent activity, or misuse the Service. In cases of serious violation, termination may be immediate without notice or refund.

12. Governing Law

These Terms shall be governed by and construed in accordance with applicable law. Any disputes arising from these Terms or your use of the Service shall be resolved through good-faith negotiation in the first instance.

13. Contact

If you have any questions about these Terms of Service, please contact us at [email protected] or via our support page.