Pick a sample lead and watch MoreValid score it and decide whether your conversion pixel fires. Real scoring engine, nothing saved.
Choose an example and watch MoreValid score it and decide whether your conversion pixel fires. Nothing is saved.
What MoreValid decides
How the lead score is calculated
Weighted blend, 0–100 · HIGH ≥80 · MEDIUM ≥60 · LOW ≥40 · JUNK <40
Identity 35%
Valid + verified email/phone, non-disposable domain, not a duplicate.
Intent 30%
Time spent on the form, fields completed, no spam language.
Source 20%
UTM tags and paid click IDs (gclid/fbclid), expected country.
Risk 15%
Submissions per IP and other spam/abuse signals.
This is the rule-based layer. On real submissions, AI intent scoring, email verification, bot traps and CRM delivery also run.
See the full lifecycleBuild a form, drop in the embed, and MoreValid starts scoring every lead and gating your pixels automatically.
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