A plain conversion pixel fires on every submit, junk included. MoreValid only fires for the leads you'd happily pay to get more of, and does it server-side wherever it can.
Each form gives you three pixel slots: one for every submit, one for verified emails, one for your best leads. Feed each ad platform the signal that fits.
Pick a minimum score (we default to 70). Hit it and your high-quality pixel fires; fall short and it doesn't. Junk never gets a vote in how your algorithm learns.
Four things decide a lead's score: identity (35%), intent (30%), source (20%), and risk (15%). No black box. You can see exactly why a lead landed where it did.
Once scoring is done, we send events straight to Meta's Conversions API, server to server. Ad-blockers can't strip them and iOS tracking limits don't kill them.
We push gclid-matched conversions straight into Google Ads. You win back signal that cookie limits would otherwise eat, and smart bidding gets sharper.
A pixel slot of its own that only fires when the AI intent score clears your bar. It's about the cleanest signal you can hand an ad platform.
Your campaigns start chasing actual buyers instead of everyone who happened to click Submit.