Every conversion event teaches Meta's algorithm something. Make sure it's learning from buyers, not from auto-fill spam.
Events go server-to-server through the Meta Conversions API. That sidesteps iOS tracking limits and the ad-blockers that quietly gut your browser pixel.
Each submission carries its fbclid along for the ride, so Meta can tie the lead back to the precise ad and audience that produced it.
CAPI alone still lets low-intent leads drag your campaigns down. AI scoring sorts the genuinely interested from the people who just like filling out forms, and tells Meta which is which.
Instant forms convert poorly because tapping submit takes zero effort. Put MoreValid on your landing page instead and you keep the easy flow but add a quality gate.
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